Vanilla Coke Blogging

Blog Contests

As a regular blog reader, I’ve noticed that a lot of blogs are now having contests as a way to generate traffic and get readers coming back. In some markets, this makes perfect sense to me. But with others, it seems a little more, well, cheesy. I don’t think I’d ever do contests for our graphic design in Ann Arbor, for instance. Doing give-aways seems like it would cheapen the brand. Am I off the mark on this? I do realize a blog should be conversational and informal. So, let’s open it up for comments. Blog contest on business sites: yea or nay?